About Sustainability

The principle of Sustainability was considered for several years as a model for future-capable development of humanity and is used nowadays in several contexts.
The concept of sustainability was mentioned about 300 years ago by captain Hans Carl von Carlowitz in the city of Freiberg, that was in regard to forest management. The original literal meaning of sustainability according to Konrad Ott was defined in his book contribution “Is it possible to apply the concept of sustainability to knowledge?” in 1999 as follows:

“Regenerative living resources are allowed to be used only to the extent that matches the resources’ natural growth.”

This term was forged to find a suitable translation for the English words “sustainable” and “sustainability”.
The 1983 deployment of United Nations World Commission on Environment and Development, chaired by former Norwegian prime minister Gro Harlem Brundtland was asked to show long-term prospects for a development strategy that is also environmentally friendly. In connection with the principle of sustainability in its final document “Our Common Future”, also known as the Brundtland Report, the concept of sustainable development was defined as follows:

“Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. It contains within it two key concepts:

the concept of needs, in particular the essential needs of the world’s poor, to which overriding priority should be given; and
the idea of limitations imposed by the state of technology and social organization on the environment’s ability to meet present and future needs.”

At the Conference on Environment and Development of the UN in 1992 in Rio de Janeiro, sustainability and sustainable development were recognized as a normative, international guiding principle and enshrined as a fundamental principle of Agenda 21. Since the Rio Summit in 1992 sustainability ins not only about giving priority to more sustainable long-term protection of the environment and resources, but equally to the consideration of social and economic aspects.
These three aspects are called three-pillar model of sustainability. (Picture source: http://www.generation-europe.eu/forum/2010/10/to-better-understand-the-word-sustainability/) It is postulated nowadays for more and more areas of sustainable development, for example, for individual lifestyle or for entire sectors such as mobility and energy supply.

The aim of the project group “Sustainable Customer Relationship Management for Electric Mobility with SOA” is to offer customers a mobility service that’s tailored to their needs: that is cost effective but also sustainable. In this project, sustainability and CRM are interconnected. At this point, not only the long-term customer relationships, but also the sustainable offer and sustainable consumption are taken into account, whereby the central question of sustainable CRM is answered: what and how much you can sell to the customer so that resources also remain for future generations.

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